Elevating Healthcare: Why Doctors Deserve Executive Class Treatment in Their Clinic

Introduction

At Robina Specialist Suites we have adopted a philosophy of providing “Executive Class Service” at every level of the business.

In the dynamic world of healthcare, doctors are the backbone of patient care, tirelessly dedicating themselves to their career. Yet, amidst the demands of their profession, the needs of doctors themselves are often overlooked. What if we flipped the script and prioritised doctors’ well-being by offering them the same level of care they provide to their patients? At Robina Specialist Suites we believe this should be a basic, essential element of any successful clinic with the benefits flowing throughout the entire business. In this blog post, we’ll explore the concept of providing doctors with Executive Class Service in their clinics, highlighting the benefits and underscoring the importance of supporting the healers who support us all

What Is Executive Class Service

Our business has adopted a philosophy of delivering Executive Class Service. Essentially, it refers to a premium level of service and care provided to individuals we interact with. Executive class treatment goes beyond standard care to prioritise the individual’s comfort, convenience, and well-being, reflecting a commitment to excellence and customer satisfaction. In the context of healthcare, executive class service usually involves personalised attention, luxurious amenities, and streamlined services typically aimed at enhancing the overall experience for patients. This may include access to exclusive facilities, expedited appointments, concierge services, and top-tier medical expertise. At Robina Specialist Suites, our Executive Class Service philosophy is intended to extend this standard of service beyond the patient and to our doctors. As a result our administration team delivers a personalised service which prioritises our doctor’s comfort, efficiency and well-being which in turn allows them to prioritise their job.

Recognising the Human Element: Doctors Are People Too

Thankfully, mostly thanks to COVID, the issue of doctor burnout has become a recognised and publicised topic [1]. People often forget that behind the white coat and stethoscope, doctors are human beings with their own physical, emotional, and mental needs. By providing Executive Class Service, it acknowledges the humanity of doctors, recognising that they too deserve care, comfort, and support in their professional environment. By prioritising our doctor’s well-being, we cultivate a culture of compassion and empathy that extends beyond patient care [2].

Doctors often face demanding schedules and high levels of stress, leading to burnout and diminished well-being. Our principles of Executive Class Service in the clinic can help mitigate these challenges by promoting work-life balance and nurturing the health and happiness of doctors. By prioritising conveniences and improving efficiencies, our doctors are able to streamline their work flows and get out the door earlier. By being receptive to and considering a doctor’s individual preferences, the practice can tailor a service that lessens a doctor’s administrative load or allows them to disconnect from these demands. Combined with the design elements we have incorporated into the physical environment (as mentioned in previous blog posts) we believe our doctors are better able to recharge and thrive during the working day.

Boosting Morale and Satisfaction: Valuing Contributions

Feeling valued in the workplace is essential for improving employee morale, engagement, and overall job satisfaction. Our Executive Class Service philosophy communicates appreciation for doctors’ contributions and dedication to their profession. When workers feel appreciated and recognised for their contributions, they are more likely to be motivated, productive, and committed to their work. Research by Maslach and Leiter [3] suggests that feeling valued and respected in a workplace is a key factor in preventing burnout and promoting well-being among workers. When doctors feel valued and supported, they are more likely to experience job satisfaction and fulfillment. The personalised service aims to provide a sense of pride and morale among our doctors, enhancing their overall satisfaction with their work environment [4].

Attracting and Retaining Talent: Investing in Excellence

In a competitive healthcare landscape, attracting and retaining top talent is essential for delivering high-quality care. By offering Executive Class Service we believe it sets our clinic apart as a workplace of choice, signalling our commitment to excellence and worker well-being. We believe doctors are more likely to be drawn to clinics that prioritise their needs and offer a supportive work environment. This results in increased retention rates and a more skilled workforce [5].

Setting a New Standard of Care: Leading by Example

By working in a clinic where Executive Class Service is the norm, doctors set a new standard of care that prioritises the well-being of healthcare professionals. At our specialist clinic, it is clear to patients that our doctor’s have prioritised self-care and well-being. We believe that when a patient sees that a doctor prioritises self-care and well being it sets a positive example. Further, when a doctor is treated with respect by their co-workers, it not only contributes to a positive work environment but also enhances their perceived competence and credibility in the eyes of patients. We believe in this way our Executive Class Service system enhances our doctor’s credibility and therefore their effectiveness in treating their patients. 

Conclusion

As leaders in their field, doctors have the opportunity to inspire positive change and shape the future of healthcare delivery. Programs like our Executive Class Service should be normalised and expected throughout the medical community. The well-being of doctors should be prioritised in order to enhance the entirety of the system. This is not just a luxury – it’s a necessity. By recognising the humanity of doctors, promoting work-life balance, boosting morale and satisfaction, attracting and retaining talent and setting a new standard of care, clinics can create environments that support the well-being and success of healthcare professionals. As healers who dedicate their lives to caring for others, doctors deserve nothing less than the highest level of care and support in return.

References

[1] https://www1.racgp.org.au/newsgp/clinical/i-can-t-do-this-anymore-how-burnout-affects-doctor

[2] West, C. P., Dyrbye, L. N., & Shanafelt, T. D. (2018). Physician burnout: contributors, consequences and solutions. Journal of Internal Medicine, 283(6), 516-529.

[3] https://psycnet.apa.org/record/1997-36453-000

[4] Shanafelt, T. D., & Noseworthy, J. H. (2017). Executive leadership and physician well-being: nine organizational strategies to promote engagement and reduce burnout. Mayo Clinic Proceedings, 92(1), 129-146.

[5] Kelm, D. J., Ridgely, M. S., & Cunningham, P. (2019). Development and evolution of the Primary Care Physician Practice Assessment Rating Tool (PC-PART). BMC Health Services Research, 19(1), 162.